We are connected almost 24/7. We check our smartphones 150 times per day on average, according to a study on Internet trends by Mary Meeker and Liang Yu.
In this era of hyper-connectivity, there is an acute need to be brief in your writing, whether it’s your Twitter updates, LinkedIn or Facebook posts, or business emails.
Why You Need to Be More Brief in Your Writing
You need to be economical with every word, or you’ll be chalked up as just another source of noise. The last thing people want to read are paragraph-long status updates. Nothing annoys a Facebook user more than having to click “Continue Reading” on a rambling post that doesn’t ever come to a definitive point.
If you don’t practice brevity in social media, you might as well be talking to yourself.
You probably have subscribed to many newsletters and your inbox is flooded with them every day. You don’t have time to read them all, so you even postpone reading them or delete them altogether.
However, among all the noise you receive in your inbox, there are a few messages that stand out and you look forward to reading them every week.
What makes them so special?
They stand apart because they speak in headlines and give you only what is relevant, short and to the point. It’s economical, and it’s powerful.
Busy executives make quick judgments about what they want to read. Therefore, the way you communicate digitally must fit on a cracker.
A while back we talked about a master in brevity—Verne Harnish—and how his strategy in writing brief articles and newsletters makes a huge difference. He not only respects his audience’s time, he gives them the headlines and tells them why it’s important. You can learn to be more brief in your writing from this master.
Before you leave, I want you to keep something in mind: When creating a social media post, whether for Twitter, Facebook, LinkedIn or any other social network or when writing emails for your executives or your team, always create something that captures and respects their time. They will be thankful and remember you.
Want to know more about being brief? Check out The Brief Practitioner, an online course from The Brief Lab that teaches executives how to avoid information overload and become lean, effective leaders and communicators.