This is a big moment for you and your company. You just rolled out your company’s core value proposition and it’s time to get three thousand top leaders to own it and live it everyday. What do you do? Where do you even start? Well recently, the head of sales for a big client (eight thousand employees and growing everyday) approached The BRIEF Lab to help do just that. The risk was real, but the payoff could be very big. If the message was confusing, complicated or long-winded; no one would understand it. They would tune out and and let the message die on stage. But if the message was clear, logical and personal, people would get it very quickly. They would remember it and have clarity around how to own it. That’s what this episode is all about. Owning the message. So let’s get right to it. Enjoy!
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