When the stakes are high, everyone needs to be on the same page. If you asked each member of your leadership team to articulate the value proposition of a new product or service, how many different answers would you get? Could each of them verbalize the company’s direction and purpose clearly, succinctly and identically? If you’ve read BRIEF: Make a Bigger Impact by Saying Less or attended any of The BRIEF Lab workshops, you know how important it is for your leaders to be able to tell your company story with authority.
A Clarity Session at The BRIEF Lab is an intensive workshop for leaders who want or need to align their executive team around a singular message. By the end of the day, your team will not only rally around the message … they’ll be able to deliver it with authority!
Your small, senior-level group will spend ½-day to a full day at The BRIEF Lab learning how to build a narrative and develop as messengers. Everyone will be on the same page. No one will be “winging it.”
You need a Clarity Session any time you must agree upon and deliver a singular message due to: