In Press Release


Chicago, IL. October 28, 2014 Joe McCormack,author of Brief: Make A Bigger Impact By Saying Less, today presented on the importance of storytelling to senior executives at the Page Up ‘ABC’s and Big D’ communications conference sponsored by the Arthur W. Page Society.

McCormack is co-presenting on a panel called “Back to Basics: How Telling a Story Can Strengthen Your Reputation and Beyond.” In his presentation, McCormack will offer insight on the role storytelling plays in business communication today. Joining him as co-panelists are Nancy Banks, Senior Manager of Strategic Planning at Toyota, and Erin Weber-Holloway, Director of Organization and Leadership Communication at Harley-Davidson.

“It’s a privilege to connect with experienced professionals and share my communications insight,” said McCormack. “We all live in a world of increasing information and decreasing attention, and I am excited to share how narratives can help us be heard.”

Page Up is a network of over 150 senior communications leaders from organizations such as Fidelity Investments, ExxonMobil, Dell, Honeywell and McDonalds. The group works with the Arthur W. Page Society to drive industry thought leadership and prepare the communications leaders of the future.


Joseph McCormack is an experienced marketing executive, successful entrepreneur and author. He speaks at diverse industry and client forums on the topics of brevity, messaging, storytelling, and leadership. He published BRIEF in 2014 to help organizations master the art of effective and efficient communication.

Joe founded The BRIEF Lab after years developing and delivering a curriculum on strategic narratives for U.S. Army Special Operations Command (Ft. Bragg, NC). He actively counsels military leaders and senior executives on key messaging and strategy initiatives.

He founded and serves as managing director of The Sheffield Company, an award-winning boutique agency specializing in narrative message development and short-form visual storytelling. His clients include W.W. Grainger, Harley-Davidson, USG Corporation, BMO Harris Bank, SAP, MasterCard, Heinz, Hoffman-La Roche and Jones Lang LaSalle.

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