FOR IMMEDIATE RELEASE
The BRIEF Lab Adds Post-Training Reinforcement to Lineup
Extends the impact and ROI of BRIEF training
Southern Pines, NC – June 30, 2025 — The BRIEF Lab, the leader in elite communication training, is proud to announce the launch of BRIEF Team Builder, a 12-month sustainment subscription designed to transform a single day of communication training into a year of meaningful, measurable change.
Developed in response to the common challenges teams face after initial training, BRIEF Team Builder helps organizations reinforce the communication clarity, discipline, and confidence gained during BRIEF Training. With structured support, expert coaching, and accountability tools, the program ensures that the value of training doesn’t fade over time—but becomes part of the team’s daily DNA.
“Training is only the beginning,” said Joe McCormack, founder of The BRIEF Lab and author of the books BRIEF, Noise, and Quiet Works. “Without reinforcement, people quickly fall back into old habits. BRIEF Team Builder is designed to extend the impact of our training by making clarity a habit, not just a moment.”
Addressing the Post-Training Gap
Studies show that up to 87% of training content is forgotten within 30 days without follow-up. BRIEF Team Builder bridges this gap with a comprehensive set of services including:
- Annual Licensing Agreement for full access to BRIEF and Quiet Works intellectual property (IP)
- A Dedicated Client Advocate for personalized support.
- Quarterly Accountability Sessions to reinforce techniques and align teams.
- 1:1 Coaching for high-stakes communications and message preparation.
- Messaging Reviews to review and refine leadership communication.
- Assessment Surveys to measure progress and identify opportunities for improvement.
- BRIEF Team Builder Client Portal access for on-demand tools, templates, and resources.
- CSOC Help Desk for responsive technical assistance.
“BRIEF Team Builder is the only sustainment program specifically designed for post-BRIEF training success,” McCormack said.”It provides the structure, support, and accountability a team needs to make clear communication a competitive advantage.”
Driving Real Results
McCormack said clients using structured follow-up like BRIEF Team Builder see 3X higher skill retention and up to 40% better ROI on training initiatives. The result is not just improved communication, but a stronger organizational culture rooted in clarity, efficiency, and confidence.
“Organizations invest heavily in the BRIEF methodology,” he said. “But without a follow-up strategy, that investment fades. BRIEF Team Builder takes BRIEF tools, content, and methodolgy, and turns them into a long-term advantage.”
Availability
BRIEF Team Builder is available now as an annual subscription for organizations that have completed a BRIEF Training course. To learn more or request a consultation, visit www.thebrieflab.com or contact [email protected].
Media Contact:
Joe McCormack
Founder of The BRIEF Lab
[email protected]
630-310-5190
