Aug 5, 2026 | BRIEF, Business, Communication, Leadership
Reading Time: 4 minutesby Joe McCormack The Fear of Dumbing It Down: Why Simplifying Your Message Doesn’t Make You Look Stupid I recently taught a class where one participant was a subject matter expert with deep technical knowledge—and he was not interested in...
Jun 15, 2026 | BRIEF, Business, presentations
Reading Time: 4 minutesby Joe McCormack Six Pivots for a Better Presentation When a presentation goes sideways, most people blame the slides. But the problem usually has a lot to do with what the presenter believes a presentation is supposed to do. My argument is...
Apr 7, 2026 | Business, Communication
Reading Time: 5 minutesDon’t Apologize for a Boring Topic. Fix It. by Joe McCormack Some topics are naturally interesting. Some aren’t. You know the difference. A story about innovation, leadership, or a big decision? Easy. A mandatory process update, technical...
Mar 10, 2026 | Business, Communication, Leadership
Reading Time: 4 minutesThe Hidden Cost of Too Much Context (aka Context Camping) by Joe McCormack Professionals love context. We explain the history. We describe the situation. We walk through the background. Then we add more details—just to be safe. And before long,...
Feb 19, 2026 | Business, Communication, Leadership, Writing
Reading Time: 4 minutesFrom TOWER to SPEAR: Building a Complete Communication Method by Joe McCormack Most professionals communicate all day long. They write emails. They lead meetings. They join Zoom calls. They give updates. They pitch ideas. And yet most of them...
