BRIEF Culture Change Program
Make a Culture Change For a Lasting Impact
Change the Way You Work, Together and Alone.
Organizations often recognize the need for better communication but fail to make those lessons stick. In fact, research from McKinsey indicates that only about 30% of organizational transformation efforts succeed.
The BRIEF Culture Change program helps organizations embed clear, concise communication practices into their culture—creating meaningful, lasting transformation in the way people work together and alone.
Why Communication Culture Change Matters
Improving communication isn’t just about learning new techniques—it’s about reshaping the culture that drives how teams collaborate and individuals work.
Without a cultural shift, even the best communication practices may fail to take root, leaving organizations stuck in old habits that limit productivity and impact.
By focusing on culture change, your organization can create an environment where clear, concise communication becomes second nature, leading to better outcomes and stronger teams.
Watch as Charley Thornton explains the framework and benefits of the BRIEF Culture Change program.
7 Steps to Culture Change
The BRIEF Lab methodology works through a 7-step progression to transform your organization’s communication culture.
Your Communication Culture: Steps to Drive Lasting Change
As part of an overall culture change program, The BRIEF Lab work with your organization to address:
Impact: Which strategies, goals, and initiatives will benefit most?
Situation: How much progress has already been made?
Scope: How many people need to be involved for success?
Influencers: Which individuals can champion this change effectively?
Investment: What resources are available to support this effort?
Duration: How long will it take to establish and sustain this transformation?
Contracting: What processes are needed to ensure program approval and launch?
Why Choose the BRIEF Culture Change Program?
With a clear roadmap, practical tools, and expert guidance, the BRIEF Culture Change program transforms the way your organization communicates and collaborates for long-term sustainable success. The result? A workplace that is more focused, productive, and impactful.
Take the First Step Toward a Culture of Clarity
Change the way your team works—together and alone. Contact us today to learn how the BRIEF Culture Change program can make a lasting impact on your organization.
