BRIEF 101 for CCAD

To influence is to exert a powerful force to shape people’s thoughts, feelings, opinions, and actions. In what way can we influence others by saying less? Is the absence of words strong enough (or not enough) to change the outcome?  What is the right balance to achieve?

Wanting to be clear and concise, doesn’t mean that you are. As you listen to advice on how to become an intentional communicator, you may wonder how to assess your skills. In this week’s episode, I unveil a free BRIEF Communication Assessment to gauge your strengths and weaknesses in four important categories. To take the short survey, please go here

When you have something important to announce, do you take more time thinking about the messages you want to deliver than the people you’re empowering to deliver them? Critical information may never get through to the right audiences because leadership teams are too concerned about framing the right words and not spending enough time arming people to carry them.  In this episode, I provide three simple steps to keep the messenger as much in mind as the message.