Living and leading when nobody can focus
Defend Your Mind from Distractions, Useless Information and Mindless Chatter
Our lives are filled with noise. We’re constantly consuming information, most of which distracts and slows us down. Our minds are divided and weakened by spending too much time with addictive technology – weapons of mass distraction – that diminishes our ability to focus.
NOISE is a book that puts people back in control. It’s an old-school approach to a new-world problem, both pragmatic and straightforward. It’s designed to help you, your friends, family and colleagues deal with a serious issue to help tune out the non-stop static and dial into what really matters.
Rather than mindlessly and habitually check for another text, swipe to answer another alert, or give in to the distracting demands of digital devices, you can filter the noise and quiet the clamor.
How can you focus when there is so much noise?
At work, our world is flooded with constant information and non-stop distractions.
At home, we’re juggling more of the same. Our attention is being hijacked by noise.
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How can NOISE work for you?
NOISE provides an old-school approach to a new-world problem. Not only do we need to tackle these sober challenges, but also embrace a systematic “AM/FM” and “pre-set” program that the book outlines as a first-step to regaining and improving our attention.
- Recognize how easily your mind is overwhelmed by information and electronic devices
- Learn powerful life lessons that showcase the risks we face professionally and personally
- Understand how to strengthen your mind’s power to filter out constant distractions
- Improve the ways people around you can focus when they’re mindlessly distracted
- Access a practical action plan that you can use to defend yourself every day
About the Author
Joe McCormack is the founder and presdient of The BRIEF Lab, and he’s passionate about helping professionals gain focus and clarity in a world of too much information, too much collaboration, and too much noise.
As an entrepreneur, marketing executive, and author, he is recognized for his work in concise, strategic communication and leadership development.
Joe has written three books—a trilogy—that outline and promote the personal and professional benefits of clear thinking and concise communication.
Brief: Make a Bigger Impact By Saying Less tackles the challenges of inattention, interruptions, and impatience that every professional faces. It sets the standard for concise communication.
Noise, Living and Leading When Nobody Can Focus addresses the devastating effects on information overload, digital devices, and non-stop distractions, and teaches managers and leaders how to help themselves and others sharpen their focusing skills.
Quiet Works: Making Silence the Secret Ingredient of the Workday proposes a simple, practical, useful way to work strategically and intentionally. It teaches people how to make appointments for “quiet,” balance quiet time with collaboration, and use quiet tools and practices that are realistic and rewarding.
His podcast, Just Saying, helps professionals become effective and efficient communicators in an age of information overload.
Before his entrepreneurial ventures, Joe served as Senior Vice President at Ketchum, a top-five marketing agency in Chicago. He received a BA in English Literature from Loyola University of Chicago where he graduated with honors. He is fluent in Spanish and has broad international experience. Joe and his wife Julie split their time between Southern Pines, North Carolina, and Chicago, Illinois.
