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An Elite Communication Standard
Professional leaders recognize the value of concise communication as a core skill that sets them apart. Brevity forces clearer thinking, which leads to better decisions and results.
Reduce time spent in meetings, briefings and your “inbox”
Make better decisions faster based on clear, consistent information
Develop consensus that unifies effort and encourages follow-through
Improve operational efficiency and effectiveness
Ensure clarity to reduce confusion and re-work
Number of times per hour that professionals check their email
Average interruptions per day that professionals experience
Average attention span of professionals in seconds
Number of times professionals check their phones per day
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Embrace concise communication and develop a culture of brevity.
BRIEF 101
Embrace a Culture of Brevity.
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Learn to run shorter, more meaningful meetings that lead to action.
BRIEF Writing
Write concisely so people will read.
Quiet Works for BRIEF Teams
Apply Quiet Time to Make BRIEF Practices Stick.
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Learning doesn’t have to be so lame!
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Stay ahead of the communication curve – read the most recent blog posts from The BRIEF Lab to elevate your team’s communication skills today.
Speak with Urgency and Clarity
Speak with Urgency and Clarity (or, "an unusable shower head must be fixed now") This isn't about plumbing but about speaking with a sense of urgency and clarity. Most people don't do either. In other words, they bury their lead. Recently, I was teaching a BRIEF 101...
Dare to Ask the Ultimate Question
Dare to Ask the Ultimate Question (This content was originally published on Joe McCormack's Just Saying LinkedIn newsletter.) In marketing, the ultimate question is "how likely are you to recommend us to a friend or colleague?" Pretty straightforward. It gets to the...
Strong Conversations, or Perfect Presentations?
Why Strong Conversations Matter More than Perfect Presentations (Content based upon the "Just Saying" podcast, episode 364, Botching Your Day-to-Day Conversations) Most professionals spend time refining their presentation skills—training, practicing, and perfecting...
