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Don’t Apologize for a Boring Topic. Fix It.

Don’t Apologize for a Boring Topic. Fix It.

Apr 7, 2026 | Business, Communication

Reading Time: 5 minutesDon’t Apologize for a Boring Topic. Fix It. by Joe McCormack Some topics are naturally interesting. Some aren’t. You know the difference. A story about innovation, leadership, or a big decision? Easy. A mandatory process update, technical...
What is SITREP Storytelling?

What is SITREP Storytelling?

Nov 7, 2024 | BRIEF, Writing

Reading Time: 3 minutesby Grace Aldridge Foster, BRIEF Lab Senior Instructor What is SITREP Storytelling? When it comes to communication challenges in the armed forces, two topics consistently dominate the conversation: emails and SITREPs (Situation Reports). Over...
The Narrative Map: What it is and How to Use it

The Narrative Map: What it is and How to Use it

Jan 27, 2016 | BRIEF

Reading Time: 2 minutesDuring the course of many years, I developed a methodology to organize and deliver corporate narratives. Earlier in my career, I used basic visual mind maps that helped clients outline and gain consensus on their core message. Eventually, I saw...