BRIEF: Make a Bigger Impact by Saying Less

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Become a lean communicator.

The only way to survive in business today is to be a lean communicator. Buried in information and barraged by non-stop interruptions, executives don’t have time to waste. So, throw them a lifeline and be brief.

In his book with Wiley & Sons, Joe McCormack tackles the impact of brevity in business. And related Brief Lab workshops complement the recommendations in the book.

The mastery of BRIEF requires three skills: awareness, discipline and decisiveness. You need to know why, how and when brevity can save you, your ideas and your business from getting tuned out.

Busy executives expect you to respect and manage their time more effectively than ever before. You need to do the groundwork to make your message tight and to the point.

Brevity isn’t a nicety, it’s a necessity. If you’re serious about mastering concise communication, order the book and get started today.

About the Author

Joe McCormack has been helping FORTUNE 500 companies and military leaders get their point across for over 20 years. He knows the only way to keep people’s attention is to be clear and concise.

For the sake of your time, Joe synthesized his approach into an easy-to-scan book. At a glance, BRIEF will help you be better prepared, summarize complex information, tell a short story, harness the visual power of infographics and videos and turn long presentations into controlled conversations.

Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest.

Joe has been speaking publicly for more than 10 years and has keynoted several events for organizations like Grainger, PSAV, Harley Davidson, U.S. Army and many others. He has also appeared on several television shows, including Fox and CBS.

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DOWNLOAD JOE'S BIOClick photo to download

In The News

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Brevity Just Might Save Your CareerForbes
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Mastering the Fine Art of Getting to the PointFast Company
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Is less more? The cure for information overloadCBS this morning
Brief: Make a Bigger Impact by Saying Less
MY BOSS TALKS TOO MUCH, BUT…Harvard Business Review
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5 ways to liberate your team from email overloadFortune 500
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Get to the point: Why being brief is the key to successFox and Friends
Brief: Make a Bigger Impact by Saying Less
The top business books of 2014The Globe and Mail
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Got a minute? A shortlist of great readsGlobal News
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Get To The Point Or Pay A Painful Pricedotcomplicated.com
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Midday Fix: Author Joe McCormack Talks About HIs Book, BriefWGN TV
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Tech Pros Need to Learn The Art of BrevityCIO Magazine
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Talk Faster: You Only Have Seconds to Make Your PointCMS Wire
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Chicago Startup Roundup (scroll to the bottom)Crains
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#264 Joe McCormack, Phil Simon, Bob Epperly, Shawn ShewchukBlog Talk Radio

Media

Speaking Events

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