BRIEF: Make a Bigger Impact by Saying Less


Become a lean communicator.

The only way to survive in business today is to be a lean communicator. Buried in information and barraged by non-stop interruptions, executives don’t have time to waste. So, throw them a lifeline and be brief.

In his book with Wiley & Sons, Joe McCormack tackles the impact of brevity in business. And related Brief Lab workshops complement the recommendations in the book.

The mastery of BRIEF requires three skills: awareness, discipline and decisiveness. You need to know why, how and when brevity can save you, your ideas and your business from getting tuned out.

Busy executives expect you to respect and manage their time more effectively than ever before. You need to do the groundwork to make your message tight and to the point.

Brevity isn’t a nicety, it’s a necessity. If you’re serious about mastering concise communication, order the book and get started today.

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